![]() ![]() Audioboom makes shows like "F1: Beyond the Grid" and "Dark History." And, of course, it paid a reported $300 million for Wondery in 2020 and acquired the hosting and advertising platform Art19 last year. ![]() It's interested in buying Audioboom, Sky News reported this weekend.It made similar deals with podcasts like "SmartLess" and "My Favorite Murder.” Just last week, it made a deal with Guy Raz to publish episodes of "How I Built This" on Amazon a week before they're available elsewhere. Amazon has also been making a string of deals to bring podcasts to the platform.YouTube Music is actually the fastest-growing service on the market, but it's not quite as competitive as Amazon Music yet. But Amazon is growing faster than either one. ![]() That puts it in third, behind Spotify (31%) and Apple (15%). Amazon Music owns 13% of the music-streaming market, according to Midia Research.For starters, it's already bigger than you think: And then, way down below, there's Tidal and Deezer and Pandora and SoundCloud and YouTube Music and SiriusXM and countless others.īut Amazon might be the company to watch in the audio wars. It's easy to see streaming as a two-horse race. But if users do leave Spotify, where will they go? All of Spotify's competitors should send Joe Rogan a gift basket, really. In the last couple of weeks, a lot of people have found themselves Googling things like "best music service not Spotify." Things like #deletespotify have trended repeatedly. ![]()
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